Getting There Starts Here
There’s 360° campaigns. And then there’s quadruple pop shove-it motherflip dragon nightmare cheese nugget 1440° campaigns.
We were tasked with creating a massive new campaign with a seemingly endless checklist of assets…in 139 days 😳
Needless to say, we got there.
We started with an epic launch film
Just kidding. TWO epic launch films.
We took over Times Square and turned it into our campaign launchpad
We even turned our film into one of those fancy 3D billboards
And since we’re overachievers, we also set out to make a Guinness World Record
SPOILER ALERT: We did
(Most people to ring a bell in an hour: 533)
